Vinzino.com specialized in wider range of Ethnic Wear. When the website was first launched, there was no internet visibility. It was necessary to type the domain name to find the website. The Internet competition was tough, there were many "ethnic wear" websites which had natural search and paid search results. Vinzino.com lacked keyword-rich content on the site. Many of the product pages had no content at all. The site also lacked a search engine-friendly navigation, which made it hard for the search engine spiders to find the internal pages.
The strategy that was implemented for Vinzino was to do a complete “themed” optimization of their web site. Our web developers implemented additional “search engine-friendly” structural elements into the site and to increase the site’s link popularity. We started by identifying keywords and assigning the keywords to specific pages in the site. If those pages lacked keyword density to support the keywords, we would re-write the content on those pages. After these steps were complete, wrote all META tags and other proprietary parts of the methodology.