SEO Case Study for Koel Colours

CASESTUDIES

Koel Colours Private Limited

KoelColours is a supplier of a wide range of colourants in India. KoelColours has a continually growing product line of various cosmetic & pharmaceutical ingredient colours. They are based out of Mumbai, India.

Business Goal

Acquire competitive rankings in targeted, relevant markets.
Increase brand awareness in a fragmented and competitive landscape.
Increase campaign efficiency while growing overall campaign results.

Situation

KoelColours is a supplier of a wide range of colourants in India. KoelColours has a continually growing product line of various cosmetic & pharmaceutical ingredient colours. When the website was first developed, it was not SEO friendly due to which there was no internet visibility. The site also lacked a search engine-friendly navigation, which made it hard for the search engine spiders to find the internal pages.

Strategy

We started by identifying keywords and assigning the keywords to specific pages in the site.
We added new category pages to the websites to target keywords like cosmetic/personal care & pharmaceuticals.
The titles and descriptions of all the pages were written as per keywords researched and relevance to the page being optimized.
The greatest help came from our link-building team - adding high-quality inbound links every month.

Result

Before our SEO services, the website wasn't ranked for the most popular keywords so new potential customers weren't exposed to this company.
We started seeing the first page results after a month had passed since we uploaded the website. They have also achieved top rankings for keywords such as "lake colours in India", "pharmaceutical colors manufacturers", "pharmaceutical dyes".
The client is very happy with the results. They have seen a boost in traffic to the site as well as sales.

#	Keyword	Position	Ranked On	Search Engine
1	Colour for Sanitizer	1	1st Page	google.co.in
2	Colouring agents used in pharmaceuticals	10	1st Page	google.co.in
3	Colours for cosmetics	1	1st Page	google.co.in
4	Colours for personal care products	6	1st Page	google.co.in
5	Colours used in cosmetics	9	1st Page	google.co.in
6	Dyes for pharmaceutical products	7	1st Page	google.co.in
7	Lake pigments for food	8	1st Page	google.co.in
8	Organic Pigments for Cosmetic	7	1st Page	google.co.in