Have you been wondering whether to hire an SEO Agency or not? Here is a little help to make it easier for you to decide. SEO definitely helps you in business growth but doing it correctly is what makes the difference. In-house SEO experts or SEO agencies are sought to assist the business if you are not doing it on your own.
SEO or Search Engine Optimisation is required by businesses with the primary goal of improving the page rankings in search engines. But there is lots more to it. Let us glimpse through the top 5 reasons to hire an SEO agency.
You cannot deny the fact that no matter how much you learn about SEO online, experience and only experience will deliver results. You cannot experiment on your own business website and make errors that may sometimes take a long time to rectify.
SEO specialists working for SEO agencies carry with them several years of experience working together with other teams such as tech support, web design, web development, marketing, branding, etc. Their knowledge about SEO challenges and solutions will be much more useful and effective for your business.
When SEO experience is available to you through agencies then why not utilize it? After all, you want your business to grow and scale faster in these times of growing competition in businesses.
You started a business offering products or services that is your forte. But to save money or assume that SEO can be easily performed on your own, you end up spending more time figuring out how to implement SEO strategies for your website.
Your product or service should be your focus and you should be spending time on improving it. The agency experts are aware of the search engine algorithms and keep themselves updated with new updates.
If you are not from the industry, you may not be aware of these changes or in general, you may not be interested in the digital marketing industry news. Knowledge about search engine rules and guidelines is important for creating SEO strategies.
Another option is to hire an in-house specialist. But don’t you think the constantly learning SEO experts at an agency are much more aware of SEO management than a resource who is focusing only on your website? There are several clients that SEO experts work for in an SEO agency. India itself has a number of start-ups, SMEs, and large businesses that hire these agencies for their expertise. So, why not pass on the task of SEO for your website to an agency?
- Website Optimisation
If you have built your own website in-house or have hired a third party to build your website, you will be happy that the website is ready. But is it optimized for search engines? If you take your website to a reputed SEO agency, you will learn that they suggest changes in your website that make it user-friendly and SEO-optimised.
- More than SEO
The number of benefits multiplies if you hire an SEO agency that is a full-service SEO agency. India has a rich pool of SEO experts who cater to clients from various industries across the world.
With the growing demand for services, SEO agencies have started offering a bouquet of digital marketing services such as PPC service, Social Media Marketing, etc. along with website design, website maintenance, and website development. This helps the agency to cater to the different needs of the clients that support the SEO strategies too.
You will also benefit greatly as a client of a full-service SEO agency because your need for fresh content, technical issues, etc. are taken care of by the same agency that already knows a great deal about your business. It is just like going to a supermarket to get everything you need under one roof instead of going to stand-alone shops for every need.
- It’s Worth Spending. Great Savings for you.
First of all, you save your precious time by discussing strategies with an SEO agency instead of researching implementation methods. By chance, if you make the mistake of creating links or adding content that is against search engine rules, you may end up with a penalty.
Then, you will come back again to square one, thinking about whether to hire an agency or again look for help online to fix the penalty. If you are attracted to a penalty, your website is blacklisted by search engines and it needs to be brought back in the search listings tactfully. You do not need to waste more time or take stress if you hire an SEO agency.
Also, why would you repeat the same mistake of trying to spend time on rectifying the SEO penalty if you are losing out on business opportunities which otherwise will anyways give you the ROI that you will expect from the agency?
Also, SEO agencies will help you fix broken links on your website, protect your website from malicious codes and run timely SEO audits. You need not worry about anything as you will get SEO reports at periodic intervals from the SEO Company with the progress of the SEO strategies implemented by them.
Written by: Jitendra Raulo
Jitendra Raulo is the Founding Director at Aarav Infotech India Pvt. Ltd., a leading Web Design and Digital Marketing Company with 11+ years of experience and having headquarter in Mumbai, India, and Support Centre at Bhubaneswar, India, he is actively working with Start-ups, SMEs and Corporations utilizing technology to provide business transformation solution.