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Campaign Types Campaign Types such as Search Campaigns, Display Campaigns, Video Ads Campaigns, Shopping Campaigns, and App Campaigns.

Account Best Practices Checks Regularly check ad and keyword performance, audience targeting, campaign settings, ad variations, ad placements, and conversion tracking to ensure efficient and effective Google Ads account management.

Account Structure Analysis Analyze the structure of your Google Ads account by reviewing campaign and ad group organization, keyword targeting, ad performance, and budget allocation to optimize account efficiency and effectiveness.

Keyword Analysis Analyze Google Ads keywords by reviewing search volume, relevance, click-through rate, and cost per click to optimize keyword targeting, bids, and budget allocation for improved campaign performance.

Ad Copies Check Regularly check Google Ads ad copies for performance, relevance, and compliance with ad policies to improve ad quality score, increase click-through rates, and reduce ad spend.

Shopping Campaign Checks Regularly review product data quality, campaign structure, bidding strategy, and negative keywords in Google Ads Shopping campaigns to optimize product targeting, increase conversions, and reduce ad spend.

Display Campaign Checks Review audience targeting, ad placement, ad format, bidding strategy, and ad creative in Google Ads Display campaigns to optimize ad relevance, increase click-through rates, and reduce ad spend.

Overall Performance Analysis Regularly analyze overall Google Ads account performance by reviewing key metrics such as conversion rate, return on ad spend, and cost per acquisition to optimize campaign strategy, budget allocation, and ad targeting for better ROI.

Analytics Data Review Review Google Analytics data to analyze user behavior, track conversion performance, and identify opportunities for improving website user experience and ad targeting in Google Ads campaigns.

Recommendations Regularly review Google Ads recommendations for optimizing ad performance, keyword targeting, and campaign settings to implement data-driven optimizations that can improve ad relevance and increase conversions.

Business Understanding Develop a strong business understanding and clear goals for Google Ads campaigns by identifying target audience, setting campaign objectives, and aligning ad messaging and targeting with overall business strategy for improved campaign effectiveness and ROI.

Establish Business Goals Establish clear business goals for Google Ads campaigns by identifying target metrics such as conversion rate, cost per acquisition, and return on ad spend, and aligning these goals with overall business strategy to ensure effective use of ad spend and achieve desired outcomes.

Accounts Set-up Properly set up Google Ads accounts by defining campaign structure, targeting options, and ad format, and implementing conversion tracking and other relevant settings to ensure accurate measurement of ad performance and effective use of ad spend.

Analytics Set-up & Linking Properly set up Google Analytics and link it to Google Ads for accurate tracking of user behavior and conversion performance, and use this data to inform ad targeting and optimization for improved campaign performance and ROI.

Budget Planning Develop an effective budget plan for Google Ads campaigns by considering campaign objectives, target audience, keyword competition, and historical data to optimize budget allocation and achieve desired outcomes while maximizing return on ad spend.

Deciding Campaign Types Choose the most suitable Google Ads campaign type based on campaign goals, target audience, and ad format preferences, such as Search, Display, Shopping, Video, or App campaigns.

Keyword Research Conduct comprehensive keyword research using tools such as Google Keyword Planner and SEMrush to identify relevant keywords with high search volume and low competition, and use this data to inform keyword targeting and bid strategy in Google Ads campaigns.

No. of Keywords(Up to 100) Select up to 100 highly relevant and targeted keywords for each Google Ads ad group to maximize ad relevance, click-through rates, and quality score, while avoiding keyword stuffing and maintaining a manageable campaign structure.

Landing Page Optimization Optimize landing pages for Google Ads campaigns by ensuring fast loading times, clear and compelling messaging, relevant and high-quality content, and prominent calls-to-action to improve user experience, increase conversion rates, and reduce bounce rates.

Budget Estimation Estimate budget requirements for Google Ads campaigns by considering keyword competition, historical data, target audience, and campaign objectives to determine a reasonable budget allocation that can achieve desired outcomes while maximizing return on ad spend.

Performance Forecast Forecast potential campaign performance using historical data, keyword research, and campaign settings to estimate expected click-through rates, conversion rates, and cost per acquisition, and use this data to inform campaign strategy and budget planning for improved campaign performance and ROI.

Ad Copy Creation Create compelling and relevant ad copy for Google Ads campaigns by incorporating targeted keywords, highlighting unique selling propositions, using clear and concise messaging, and including prominent calls-to-action to increase ad relevance, click-through rates, and conversion rates.

Shopping Feeds Optimize product data feeds for Google Ads Shopping campaigns by ensuring accurate and up-to-date product information, implementing relevant product categories and attributes, using high-quality images, and avoiding policy violations to increase product visibility and improve conversion rates.

Audience Target Plan Develop a comprehensive audience targeting plan for Google Ads campaigns by identifying target audience demographics, interests, and behaviors, and leveraging Google Ads audience targeting options such as affinity audiences, custom audiences, and in-market audiences to improve ad relevance, increase click-through rates, and reduce wasted ad spend.

Optimal Campaign Structuring Optimize campaign structure in Google Ads by organizing campaigns into relevant ad groups, selecting appropriate keywords and targeting options for each ad group, and aligning ad messaging and landing pages with each ad group's theme to improve ad relevance, increase click-through rates, and improve quality score.

Cost Monitoring Regularly monitor and analyze campaign costs in Google Ads by reviewing cost-per-click, cost-per-conversion, and overall campaign spend to identify opportunities for optimization and ensure efficient use of ad spend, while maintaining campaign performance and achieving desired outcomes.

Revenue/Goals Check Track and analyze campaign revenue or goals in Google Ads by setting up conversion tracking, monitoring conversion rates, and analyzing return on ad spend (ROAS) to measure campaign effectiveness, identify areas for improvement, and adjust campaign strategy and budget as needed to achieve desired outcomes.

Account Issues Check Regularly check for account issues in Google Ads by reviewing account health score, addressing any policy violations or disapproved ads, and resolving any billing or account access issues to ensure campaign continuity and maintain a healthy account status.

Policy Compliance Check Regularly check for policy compliance in Google Ads by reviewing and adhering to Google Ads policies and guidelines, ensuring ad messaging and landing pages are truthful and accurate, avoiding prohibited content and activities, and addressing any policy violations to avoid account suspension or other penalties.

Analytics Data Review Regularly review and analyze website analytics data for Google Ads campaigns by tracking website traffic, user behavior, and conversion metrics to identify opportunities for optimization and inform campaign strategy and budget planning for improved campaign performance and ROI.

Bid Management Manage bids effectively in Google Ads by setting appropriate bid amounts based on keyword competition and value, using bid modifiers to adjust bids based on device, location, and other factors, and regularly monitoring and adjusting bids to maintain desired ad position, maximize clicks or conversions, and achieve campaign goals within budget constraints.

Search Query Reports Regularly review search query reports in Google Ads by analyzing search terms triggering ads and adjusting keyword targeting and negative keyword lists to improve ad relevance, reduce wasted ad spend on irrelevant searches, and identify opportunities for new keywords or ad groups to expand campaign reach and effectiveness.

Campaign Strategy Review Regularly review and adjust campaign strategy in Google Ads by analyzing campaign performance metrics, identifying areas for improvement, and implementing changes to ad messaging, targeting, bidding, and landing pages as needed to achieve campaign goals and maximize ROI.

Product Feed Review Regularly review and optimize product feeds in Google Ads by ensuring accurate and up-to-date product information, optimizing titles and descriptions for relevant search terms, and using high-quality images to improve ad relevance and click-through rates for Google Shopping campaigns.

Audience Performance Analysis Regularly analyze audience performance in Google Ads by reviewing audience insights, segmenting performance data by audience, and adjusting ad targeting, messaging, and bidding to optimize campaign performance and ROI based on audience behavior and preferences.

Geo Target Performance Analysis Regularly analyze geo-targeting performance in Google Ads by reviewing geographic performance data, adjusting targeting settings based on performance metrics and business goals, and optimizing ad messaging and bidding to effectively reach and engage target audiences in specific locations for improved campaign performance and ROI.

A/B Testing Regularly conduct A/B testing in Google Ads by testing different ad copy, landing pages, targeting settings, bidding strategies, or other campaign elements to determine which variations perform best and improve campaign performance and ROI over time.

Ad Schedule Checks Regularly review and adjust ad schedules in Google Ads by analyzing performance metrics by day of week and time of day, and adjusting ad delivery and bidding settings to ensure ads are displayed during the most relevant and effective times to reach target audiences and achieve campaign goals.

Strategic Adjustments As Required Regularly make strategic adjustments to Google Ads campaigns as required by monitoring performance metrics, analyzing market trends and competition, and adjusting ad messaging, targeting, bidding, and landing pages to ensure campaigns remain effective and aligned with business goals.

Remarketing Performance Regularly analyze remarketing performance in Google Ads by reviewing audience lists, segmenting performance data by audience, and adjusting ad targeting, messaging, and bidding to optimize campaign performance and ROI based on audience behavior and preferences.

Search Remarketing (RLSA) Regularly use search remarketing (RLSA) in Google Ads by creating audience lists based on website visitors and adjusting ad targeting, bidding, and messaging to effectively target and engage these audiences with relevant ads when they are actively searching for related products or services on Google.

Display Remarketing Regularly use display remarketing in Google Ads by creating audience lists based on website visitors and adjusting ad targeting, bidding, and messaging to effectively target and engage these audiences with relevant ads as they browse the web, increasing brand awareness, and driving conversions over time.

Remarketing Audience Setup Set up remarketing audiences in Google Ads by creating relevant lists based on website visitors, such as those who have abandoned a shopping cart or visited a specific product page, and customize ad targeting, messaging, and bidding to re-engage these audiences with tailored and effective ads that drive conversions and increase ROI.

Performance Report Create regular performance reports in Google Ads to evaluate campaign effectiveness and ROI, including metrics such as click-through rate (CTR), conversion rate, cost per conversion, return on ad spend (ROAS), and overall campaign performance, and make data-driven adjustments to optimize campaign strategy and improve results over time.

Google Analytics Report Regularly generate and review Google Analytics reports to gain insights into website traffic, user behavior, and conversion patterns, and use this data to inform and optimize Google Ads campaigns by identifying high-performing keywords, landing pages, and audience segments, as well as areas for improvement such as bounce rates or low conversion rates.

Monthly Action Plan Create a monthly action plan that includes tasks such as reviewing and adjusting campaign budgets and bids, testing new ad copy and targeting strategies, optimizing landing pages, analyzing performance data, and implementing recommendations from Google Ads and Google Analytics to continually improve campaign performance and achieve business goals.

Email, Call, Google Meet Communicate regularly with clients and team members via email, phone calls, and virtual meetings (such as Google Meet) to discuss campaign performance, strategy, and updates, and provide timely responses to any questions or concerns to ensure a collaborative and successful partnership.

Project Dashboard A Easy to use Project Dashboard to Manage all the aspects and communication of your Google Ads Campaign