Do you want to increase your website traffic? If you answered “yes,” then you’re in luck. There are 15 strategies that have been proven to help. In this article, we’ll go through each strategy and give examples of websites that have implemented it successfully.
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1. Optimize Your Posts With SEO
SEO can increase your organic website traffic dramatically. Optimizing your content for search engines is an important part of your SEO strategy. You want to make sure the elements of your website are easy to find so that people can easily find what they’re looking for. The best way to do this is by using keywords in the following places:
- Titles and headings
- Body text (paragraphs)
- Meta description
- Image alt tags
- Website URL (the address at the top of your browser)
And if you’re blogging, don't forget about permalinks—the actual link from one post or page on your site, which appears at the end of every blog post after a user clicks "Read More."
2. Publish Evergreen Content
Evergreen content is one of the most important types of content you can publish. It's information that's relevant, engaging, and useful at any time, not just when it was published.
There are a few things to keep in mind when creating evergreen content:
- The first thing you need to do is come up with a topic for your piece of evergreen content. This is usually the hardest part because you have to figure out what people might be searching for on Google or Bing that they wouldn't find on your site already. For example, let's say you run a blog about cat behavior problems—you may want to write an article on how cats behave at night versus during the day (and why). Or perhaps you want to write about how female cats are more likely than male cats (and vice versa) because there are hormones responsible for this behavior! You know what? You might even want an article about how some housecat breeds act differently than others!
Do you see where we're going with this? There are so many possibilities! Once you've decided on something specific enough so that it isn't too broad but also vague enough so that there aren't too many other competing articles out there like yours will be better off if they're all similar enough so as not to confuse readers but different enough.
3. Use Targeted Keywords
You want to use keywords that are specific to your industry, relevant to your content and business, and directly related to customers' needs. A keyword that is too broad might result in fewer conversions (i.e., sales).
For example, if you're an optometrist who specializes in treating glaucoma patients with Lasik surgery, "glaucoma" is an excellent keyword because it's specific enough that only people looking for information on the condition will find it but not so narrow that people looking for general eye care can't find you either. It's also a good idea to include misspellings of the main keyword because search engines often list these at the top of their results pages as well as variations such as "Lasik" or "Laser," which may be more familiar terms than "laser surgery."
4. Write Relevant, Engaging Content
In a crowded internet, you have to stand out if you want to attract readers and drive traffic. You can do this by writing compelling content that's both appropriately targeted and useful for your audience members. If you don't know who your target market is, ask yourself these questions:
- What types of people visit my site? What kind of information do they seek?
- How is my website currently serving those needs? Are there ways I could improve?
- Who are my competitors' audiences and how does their content compare with mine?
5. Offer a Compelling Incentive
Offering something valuable for free is an effective way to get people to your site. For example, if you run an e-commerce store, you could offer a coupon code or discount on their next purchase. Let them know that there will be only 100 coupons available at this price and that the sale ends in one week. This will help build excitement for your blog post and encourage readers to come back regularly in order to find out more about the promotion and when it expires. Include a link in your email signature so people can find it easily when they need it most!
6. Increase Visibility With Social Media
Social media is a great way to increase your visibility and interact with customers. Social media platforms allow you to communicate with customers, build relationships and generate leads in an organic way.
If you're new to the world of social media, here are some tips that will help you get started so that you can focus on building your brand rather than worrying about what goes where:
- Choose the right platform for your business needs.
- Establish a tone for each platform (e.g., playful vs serious).
- Use hashtags when appropriate but don’t overuse them (use no more than three).
7. Make Sure the Timing Is Right for Your Email Campaign
The timing of your emails is as important as the content. If you send an email too early in the morning, for example, it could get lost with all of the other emails people receive first thing in the morning. The same goes for sending your email later in the day: some people may have already checked their email and not seen it yet.
Email campaigns should also avoid holidays and weekends when possible because many people won’t be checking their inboxes during these times.
And finally, don’t send emails to people who have already unsubscribed from your list! You might think that if someone has opted out they would never want to hear from you again anyway—but this isn't always true (for example, maybe they signed up at one time but didn't like what they saw so they opted out).
8. Do a Contest to Win Prizes
Contests are a fun way to get people to visit your site. People like the idea of winning prizes and it’s easy to create a contest that is relevant and easy for readers to enter. There are many ways to run a contest, but the most important thing is that you give away something that makes sense for your brand. You can give away discounts on products or services, free shipping, gift cards or even just bragging rights!
Giveaway Tip: Make sure the contest is easy to enter (and find) so as not to turn readers off with too many steps needed to participate in it.
9. Post on Quora and Reddit
Quora is a question-and-answer site that’s growing in popularity. Users can ask questions about anything, from “how to set up your cable box?” to “what you should do if you feel like your friend is being too mean to you?”.
Reddit is a news aggregator website where users submit links or text posts for others to vote on. It has its own culture, which means there are some unwritten rules that need to be followed when posting there. For example:
- Be respectful of others (think "Please" and "Thank You")
- Don't post spammy content—if it looks like someone has paid for their post to appear on Reddit, then it most likely will get downvoted quickly by other users
You can get a measurable amount of traffic for your website from these two platforms, as there are more readers present here than on any other social media website.
10. Send Press Releases When You Have News
Sending press releases to the media is a great way to get your message out, and help you build relationships with journalists.
Press releases can also be used to promote events and products. They're not just for websites; they can be sent to any publication that might be interested in the news or information you have to share.
11. Guest Blogging on Other Websites Can Increase Visitors to your
Guest blogging is a great way to get your content in front of new audiences. When you write a guest post for another website, it links back to your own site and establishes you as an expert in the field. For example, if you are trying to attract more traffic from people who are interested in healthy eating, try writing a guest post on a food blog or website that relates directly to healthy eating. Make sure that the topic of your article is something that readers will find interesting and useful—and be sure it has links back to your own site!
Another option is writing articles for websites related directly with yours but aren’t exactly like yours. For example, if you run an eCommerce store selling sporting goods-related equipment like balls or shoes, consider writing about sports news or even how-to tips on choosing specific types of products such as tennis balls or running shoes (just make sure there’s some sorta link back to where those items can be purchased). If these types of articles help build trust within their industry space then people will feel comfortable buying from them later down line when they need something specific such as say when playing basketball with family friends during Thanksgiving break at school--but only after finding out which type/size ball suits them best first by reading through this article beforehand :)
12. Drive Web Traffic Through Strategic Partnerships and Affiliate Programs
With every person you refer to your website, there's a chance that they will convert into a lead or customer. Affiliate programs are another way to drive traffic and increase revenue.
With affiliate marketing, you have partners who promote your business in exchange for a commission on sales they generate. In order to make sure the partner is giving you good ROI, set up tracking systems so that you can see how much money has been made and how many conversions came from their efforts.
13. Leave Comments on Niche Blogs and Forums
If you're looking to get more traffic from your website, then you'll want to start leaving comments on relevant blogs and forums. This is a great way of getting backlinks that can help improve your search engine rankings. In other words, it's a good strategy because it helps people find out about your site and then visit it as well!
To get started with this strategy, simply choose one or two niche blogs or forums where you would like to leave comments. Then go through each page one by one and look for topics where your expertise might be able to help others out. If there are any questions posted in the comments section (or even if not), try answering them with something related to what they were asking about in their question or comment.
14. Include Sharing Buttons on Your Site
Sharing buttons are an easy way to get more traffic and drive engagement. They're a great way for people to share your content with their friends, which helps get the word out about your business or blog.
You can use sharing buttons on your website and blog posts, as well as social media platforms like LinkedIn, Facebook, Twitter, Instagram, Pinterest, and Google+. If you have an email signature (and who doesn't?), make sure you include sharing buttons in it too!
15. Use these strategies in combination to increase your website traffic.
- Add social media buttons to your site.
- Use a content management system (CMS) to schedule posts.
- Use a blog to promote your website.
- Use email marketing to promote your website.
- Include a call-to-action button in the footer of all pages on your site, so that visitors can easily find out more about you and what you do, as well as make an online purchase or contact you directly for more information about what's available on the site and how they can get in touch with you if necessary!
In conclusion, there are many different strategies you can use to increase your website traffic. By following the above tips and strategies you will be able to boost your visitors and better engage them with your content.
Do you want us to take care of your website traffic? As a leading digital marketing agency in Mumbai, we have driven thousands of traffic to our client’s websites. Do you want the same? Then contact us today and avail our range of digital marketing services.
Written by: Jitendra Raulo
Jitendra Raulo is the Founding Director at Aarav Infotech India Pvt. Ltd., a leading Web Design and Digital Marketing Company with 11+ years of experience and having headquarter in Mumbai, India, and Support Centre at Bhubaneswar, India, he is actively working with Start-ups, SMEs and Corporations utilizing technology to provide business transformation solution.