SEO Case Study for Koel Colours

SEO Case Study for Koel Colours
Business Goal
  • Acquire competitive rankings in targeted, relevant markets.
  • Increase brand awareness in a fragmented and competitive landscape.
  • Increase campaign efficiency while growing overall campaign results.
KoelColours is a supplier of a wide range of colourants in India. KoelColours has a continually growing product line of various cosmetic & pharmaceutical ingredient colours. When the website was first developed, it was not SEO friendly due to which there was no internet visibility. The site also lacked a search engine-friendly navigation, which made it hard for the search engine spiders to find the internal pages.
  • We started by identifying keywords and assigning the keywords to specific pages in the site.
  • We added new category pages to the websites to target keywords like cosmetic/personal care & pharmaceuticals.
  • The titles and descriptions of all the pages were written as per keywords researched and relevance to the page being optimized.
  • The greatest help came from our link-building team - adding high-quality inbound links every month.
  • Before our SEO services, the website wasn't ranked for the most popular keywords so new potential customers weren't exposed to this company. 
  • We started seeing the first page results after a month had passed since we uploaded the website. They have also achieved top rankings for keywords such as "lake colours in India", "pharmaceutical colors manufacturers", "pharmaceutical dyes". 
  • The client is very happy with the results. They have seen a boost in traffic to the site as well as sales.
# Keyword Position Ranked On Search Engine
1 organic pigments for cosmetics 2 First SERP
2 inorganic colours for food 1 First SERP
3 organic colours for pet food 3 First SERP
4 Liquid colours for sanitizer 2 First SERP
5 colours for sanitizer 1 First SERP
6 water soluble dyes 3 First SERP

Ranking Screenshots

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